Rethinking digital subscriptions to boost revenue at the Telegraph
The challenge
The objective:
To increase production of high quality content to stimulate advertising and subscription revenue by re-platforming their Content Management System (CMS).
The outcome:
6point6 helped TMG with strategic and technical leadership for implementation of the company’s digital subscriptions strategy by content management migration and creation of a core API platform.
Results that matter:
We provided strategic and technical leadership of the TMG Travel strategic e-commerce initiative enabling the future of TMG’s digital subscriptions strategy.
The objective
The Telegraph Media Group (TMG)’s main aim was to re-platform its Content Management System (CMS) to facilitate increased production of high quality content to stimulate advertising and subscription revenue. In addition, the new platform was to be an enabler for the rapid development of new and innovative digital products and services, such as the TMG Travel, Apple News and Facebook Instant Articles.
Strategy and solution
6point6 helped TMG with strategic and technical leadership for implementation of the company’s digital subscriptions strategy by content management migration and creation of a core API platform.
Results that matter
- Establishing predictable development team velocity by leveraging agile at scale
- Enabling delivery of quality combined with speed by creating a reliable, performant and trusted Continuous Integration and Delivery framework
- Providing specialist expertise to overcome significant and potentially destabilising performance challenges
- Providing strategic and technical leadership of the TMG Travel strategic e-commerce initiative
- Creating new technologies to distribute TMG’s content to the emerging 3rd Party News Platform sector, notably Apple, Google and Facebook
- Enabling the future of TMG’s digital subscriptions strategy.
