We commissioned a survey with YouGov and 75% of businesses use custom software to solve a specific problem their business faces. So why do firms still shy away from it? Below is the business case that you need for custom software to convince your business that this is the right course of action.
Building software that solves a specific issue your business faces makes sense, but it’s still seen as a big risk to develop software from scratch when you can just buy off the shelf and try to make it work for you.
The prospect of building custom software can just seem too daunting. Will costs and timings get out of control? Do you have the skills to build something in-house? Will it disrupt business processes to implement it? There are so many unknowns that custom-built software can become overwhelming and it’s easier to carry on with an imperfect solution that everyone is familiar with.
We commissioned YouGov to carry out research with 537 decision makes across private sector firms and there is certainly a desire for custom software. This makes sense. Customer demands are changing quickly, and businesses know they must keep adapting to meet them. Custom software provides the solution.
The top four reasons for wanting bespoke software are to:
It’s clear that there is demand for custom solutions, so why do businesses still use off-the-shelf solutions?
The biggest challenges you might face when it comes to building custom software are to do with budget and talent:
But building bespoke isn’t as expensive as you might think. Our research also showed that 1 in 3 respondents chose bespoke builds because they were more cost-effective than buying off the shelf. And over half the companies we spoke to were spending less than £1m a year on custom software.
When it comes to building bespoke, you have to decide whether to build in-house or work with an agency.
Building in-house can give you more sense of ownership over the project, and might work out cheaper on paper. But there are risks. Internal teams might lack the experience and skills to create a meaningful solution, and the knowledge of the project often becomes tied to an individual. Over 1 in 3 businesses we spoke to acknowledged it caused long-term problems when talent left the business.
Working with an agency brings in instant experience along with the opportunity to upskill your current team. Building everyone’s confidence with custom software means you’re helping futureproof not just your technology but your business as a whole.
Three quarters of businesses we spoke to who have custom software think it’s had a positive impact on their business.
Custom software provides you with ownership over your technology and futureproofs your business. You’re able to solve the specific problems you face and meet ever-changing customer demands. You can shake off the shackles of legacy systems that never quite do what you need and haemorrhage budget, and you can put technology at the centre of what you do.
Use this business case when you’re fighting the corner for a custom solution. If you need more information, here’s our white paper to read our findings in more detail.
If you want us to work with you to develop a bespoke solution that works for your business, get in touch.